European Sold Production of Meat and Poultry Meat Products Share by Country (Kilograms)

In 2023, Germany held the largest share of European sold production of meat and poultry meat products, contributing 18.9%, despite a decrease of 4.2% year-on-year. Italy and Spain followed with 13.81% and 13.23% shares, respectively, showing varying trends; Italy experienced a slight decline of 1.47%, while Spain saw a 3.42% increase. Poland and the United Kingdom also featured prominently, with shares of 11.51% and 10.72%, both showing positive growth. Conversely, France, which held 4.96% of the market, faced a significant decline of 14.12%. Smaller markets such as Romania and Austria showed mixed results, with Romania increasing by 2.86% and Austria decreasing by 1.85%. Notably, Serbia had the highest year-on-year growth at 6.58%, albeit from a smaller base.

Future trends to watch for include:

• Continued consolidation in larger markets, with countries like Germany potentially facing further declines.
• Growth opportunities in smaller markets like Serbia and Estonia, driven by local market dynamics and increased production capacity.
• Potential shifts in consumer preferences towards sustainable and alternative meat products impacting overall market dynamics.