Forecast: Alcoholic Beverages Demand in Finland

In 2023, the demand for alcoholic beverages in Finland stood at 518,000 metric tons, experiencing a slight year-on-year decline of -0.38%. Over the last two years, the demand demonstrated volatility, declining sharply by 17.47% in 2020 due to COVID-19 but rebounding with a 14.02% increase in 2021, followed by a 4.86% rise in 2022. The most recent annual drop of -0.38% in 2023 reflects stagnation.

Over the past decade, the alcoholic beverage market has shown a mixed trend with general declines. Significant decreases included -4.75% in 2018 and -3% in 2016. The Compound Annual Growth Rate (CAGR) over the last five years stood at -0.12%, indicating a slight average yearly decline. Future forecasts for 2024 to 2028 predict a consistent but gradual reduction, with a 5-year CAGR anticipated at -0.35% and an overall forecasted decline of -1.72%.

Future trends to watch for:

- Shifts in consumer preferences toward healthier and non-alcoholic beverages

- Regulatory changes impacting alcohol sales and consumption

- The impact of economic factors and disposable income on purchasing behavior

- Innovation in alcoholic products, including craft beverages and premium offerings

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