Between 2013 and 2023, the number of smartphone users in Australia grew from 11.19 million to 17.89 million. The growth manifested various trends, including a significant increase from 2013 to 2014 (29.07%) and steady growth in subsequent years. There were occasional slowdowns, such as in 2018 (0.52%) and a slight decline in 2020 (-2.15%). However, the market rebounded with notable increases in 2021 and 2022. By 2023, the YoY growth stood at 2.58%, indicating a stabilizing market. The 5-year CAGR until 2023 was 2.87%, with an expected 1.95% CAGR for the forecasted period up to 2028.
Future trends to watch for include:
• Further market saturation as growth rates decline. • Potential innovation-driven boosts or disruptions. • Emerging next-generation mobile technologies influencing user behavior. • Shifting consumer preferences towards eco-friendly and multi-functional devices.
