The self-employed segment in Spain's Advertising and Market Research sector has shown significant growth from 2013 to 2023, rising from 16.66 Million Hours to 59.82 Million Hours. Notably, the last two years, 2021 and 2022, exhibited strong growth rates of 36.95% and 5.09%, respectively. The 2023 value of 59.82 Million Hours marks an 11.18% increase year-on-year, with a robust CAGR of 12.39% over the past 5 years.
Forecasts from 2024 to 2028 anticipate continued growth, reaching 89.46 Million Hours by 2028, translating to a 5-year CAGR of 6.33% and an overall growth rate of 35.93%.
Looking ahead, key trends to monitor include the impact of technological advancements on freelance opportunities, evolving market demands, and potential regulatory changes affecting the gig economy. These factors will shape the dynamics and growth trajectory in this sector.
