From 2013 to 2023, the Belgian soap market (excluding solid soap) experienced minor fluctuations in per capita value, ranging from $4.62 to $5.2, with the market standing at $4.89 in 2023. Over the past two years, there was a slight year-on-year increase of 0.21% from 2022 to 2023. The Compound Annual Growth Rate (CAGR) for the last five years was relatively stable, indicating minute growth.
Future trends to watch include shifts toward eco-friendly products, increased consumer preference for natural ingredients, and innovations in packaging. Additionally, digital transformations in distribution could impact market dynamics significantly.