From 2013 to 2023, the solid soap market value per capita in Brazil displayed minor fluctuations with a general stability. The value peaked at $0.60 in 2017, then maintained a consistent level of $0.58 in 2021 through 2023. Year-on-year variations were relatively stable, indicating a mature market with limited growth. Over five years, the compound annual growth rate (CAGR) remained flat, highlighting a steady rather than rapidly changing market.
Looking forward, potential trends to watch include evolving consumer preferences towards environmentally friendly products, potential shifts in consumer spending power, and increased competition from liquid soap alternatives. These factors may influence the market dynamics over the coming years.
