Forecast: Alcoholic Beverages Demand in Thailand

The demand for alcoholic beverages in Thailand has seen fluctuating yet generally positive growth from 2014 through 2023, standing at 3.61 million metric tons in 2023. A significant year-on-year increase was observed in 2021 (6.1%), while 2017 also marked a notable growth (3.86%). The Compound Annual Growth Rate (CAGR) over the last five years stands at 0.59%, indicating moderate long-term growth.

Future projections suggest a continued steady rise in demand, reaching 3.74 million metric tons by 2028. Over the next five years, the CAGR is forecasted to be 0.59%, with an overall growth rate of 2.98% expected.

Trends to watch for in the future include:

• Changes in consumer preferences towards premium and craft alcoholic beverages.
• Potential impacts of regulatory changes and taxes on alcohol consumption.
• Influence of economic factors like disposable income and tourism on overall demand.
• Health and wellness trends potentially leading to shifts in consumption patterns.