The production of advertising and market research in Finland saw fluctuations from 2013 to 2023, standing at 1.49 billion Euros by 2023. The industry experienced periods of growth and decline, with notable dips in 2016 and 2020, the latter likely influenced by the COVID-19 pandemic. The most significant growth was observed in 2021 with a 21.81% year-on-year increase, rebounding from the prior year's downturn. Over the past five years leading to 2023, the average annual growth rate was 0.87%.
Looking ahead, the forecasted data from 2024 to 2028 suggests a steady yet modest growth, with a 5-year CAGR of 0.82% and a total growth rate of 4.14% over the period. Future trends to watch for include the continuous digital transformation, the rise of data-driven marketing strategies, and potential macroeconomic factors that might impact spending in the advertising and market research sectors.
