The 2024 forecast for European underwear turnover reveals key trends. France leads with 1.71 billion euros, followed by Germany at 0.912 billion euros and Italy at 0.802 billion euros. Portugal, Bulgaria, and Romania show modest turnovers of 0.3794, 0.3227, and 0.2855 billion euros respectively. Smaller markets such as Poland, Sweden, and Spain reflect turnovers under 0.3 billion euros. Overall, there are notable contractions in major markets like Italy (-9.23%) and Austria (-8.33%) in 2023, whereas Sweden (4.71%) and Bosnia and Herzegovina (5.7%) display growth.
Future trends to watch include fluctuations in consumer preferences, economic conditions, and emerging markets showing growth potential. The industry's trajectory will also be influenced by sustainability trends and technological advancements in manufacturing and e-commerce.
Top countries in Underwear Turnover by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 France | 1,710 | 2023 | +8.4% | -3.5% | View data |
| 2 | 2 Germany | 912 | 2023 | +1.58% | -0.35% | View data |
| 3 | 3 Italy | 802 | 2023 | -8.36% | -9.23% | View data |
| 4 | 4 Portugal | 379.4 | 2023 | +2.46% | +0.19% | View data |
| 5 | 5 Bulgaria | 322.7 | 2023 | +0.34% | +1.7% | View data |
| 6 | 6 Romania | 285.5 | 2023 | +5.35% | -0.46% | View data |
| 7 | 7 Poland | 220.5 | 2023 | +1.71% | -0.32% | View data |
| 8 | 8 Sweden | 167.9 | 2023 | +12.91% | +4.71% | View data |
| 9 | 9 Spain | 151.9 | 2023 | -5% | -4.18% | View data |
| 10 | 10 Greece | 116.3 | 2023 | +0.95% | -2.52% | View data |
