The French underwear market exhibited a fluctuating yet optimistic trend from 2013 to 2023. Peaking in 2015 with a value of €5.4069 billion, the market saw incremental declines until 2019. The most notable downturn occurred in 2020, with an 18.22% drop, largely attributable to the pandemic's economic impacts. Recovery began in 2021, leading to significant growth in 2022, achieving a year-on-year increase of 20.39%. In 2023, the market stood at €5.6004 billion, reflecting a moderate 5.54% growth from the previous year. The average annual growth rate (CAGR) over the last five years stood at 1.8%.
Forecasted data suggests continued growth in the underwear market. From 2024 to 2028, the forecasted 5-year CAGR is 1.24%, with an overall growth rate of 6.33%. By 2028, the market size is expected to reach €6.0534 billion.
Future trends to watch for include sustainability, with consumers prioritizing eco-friendly fabrics and ethical brands. Increased digitalization and e-commerce platforms will also drive market dynamics, along with evolving fashion trends and demographic changes.
