The flavoured liquid milk products market in the Netherlands has shown a clear declining trend over the period from 2013 to 2023, decreasing from 275.21 million euros to 175.53 million euros. The year-on-year percentage change has worsened, culminating in a -4.65% decline for 2023. The CAGR over the last five years stands at -4.43%, indicating a consistent annual contraction. The forecast for the coming five years does not present a brighter picture, with a projected CAGR of -4.67% and an overall decrease of 21.28% by 2028.
Future trends to watch include increasing consumer preference towards healthier alternatives, the rising popularity of plant-based beverages, and potential innovations in food technology aimed at reviving interest in flavoured milk products.
