Between 2013 and 2023, the per capita market value for men's and boys' cotton underpants in New Zealand decreased from $10.38 to $8.65, reflecting a trend of diminishing consumer spending in this segment. The market reached its peak in 2014 at $11.1 and experienced a steady decline thereafter. Year-on-year variations highlight a continuous drop, with a notable 1% decline from 2022 to 2023. Over the latter five-year span, the compound annual growth rate (CAGR) indicates an average decline of around 1.63% per year.

Future trends to watch for include:

Potential recovery linked to economic factors and changes in consumer preferences.
The impact of sustainability trends influencing demand for organic cotton materials.
Technology advancements in fabric production that may affect market dynamics.