In 2023, the proportion of individuals accessing the internet at least once a week in Italy stood just below 88%. From 2024 to 2028, forecasts suggest a steady upward trajectory: 88.1% in 2024, increasing to 97.68% in 2028. The year-on-year growth rate is approximately 2.8% from 2024 to 2025, 2.67% from 2025 to 2026, and 2.55% from 2026 to 2027, which indicates a gradual acceleration. The Compound Annual Growth Rate (CAGR) from 2024 to 2028 is projected to be about 2.61%.

Future trends to watch for include:

Continued investment in digital infrastructure to sustain the increasing internet penetration.
Adoption of emerging technologies and digital services driving more frequent internet use.
Potential saturation beyond 2028, requiring innovation to maintain growth.