European Alcoholic Beverages, Tobacco and Narcotics Nominal Expenditure Share by Country (Euros)

In 2023, Germany led European countries in nominal expenditure share on alcoholic beverages, tobacco, and narcotics, followed by the UK and France. Countries like Poland, Switzerland, and Romania exhibited notable year-on-year growth, with Romania achieving the highest increase. The consistent rise among several countries, including Sweden, Greece, and Finland, indicates robust market dynamics. In contrast, Kosovo was the only country to show a decrease. Many nations enjoyed growth rates exceeding 5%, with significant gains in Eastern Europe.

Looking ahead, the sector is expected to experience diversification due to evolving consumer preferences, regulatory changes, and an increased focus on health and wellness. Emerging markets and premium product categories will likely drive further growth.