Between 2013 and 2017, the market size value per capita for throat pastilles and cough drops in Portugal experienced a steady increase from €0.30 to €0.37. However, from 2018 onwards, a declining trend ensued, leading to a 51% drop by 2023, reaching €0.18 per capita. The year-on-year decline for 2022 and 2023 was approximately 5.3%. The compound annual growth rate (CAGR) from 2019 to 2023 evidences a downward trajectory of around -6.8% per year, signaling consistent contraction over the period.
Future market trends may hinge on potential rises in respiratory ailments, increased consumer health awareness, and emerging innovations in product formulations that could stimulate demand. Close monitoring of seasonal and health trends is advisable.
