In 2023, the cider market turnover in the UK was below the projected forecast of 323.93 million euros for 2024. The forecast indicates a steady decline in the cider turnover, with values dropping annually by significant percentages: approximately 14.5% from 2024 to 2025, 16.6% from 2025 to 2026, 19.5% from 2026 to 2027, and 23.7% from 2027 to 2028. The overall compound annual growth rate (CAGR) for 2024-2028 is negative, reflecting a diminishing market size consistently across this five-year period.

Future trends to watch for:

Shifts in consumer preferences towards healthier or alternative beverage options.
Potential impacts of economic factors like inflation on consumer spending.
Emergence of new competitors or innovative cider products that might adjust market dynamics.