The Brandy and Cognac market size value per capita in Lithuania has shown a declining trend from 2013 to 2023, starting at €13.9 in 2013 and reaching €9.95 in 2023. Over the last two years, there has continued to be a decline with a year-on-year value decrease recorded in 2023 compared to 2022. Analyzing from a five-year perspective, the Compound Annual Growth Rate suggests a steady decrease in market value per capita. This indicates a weakening demand or shift in consumption preferences over this period.
Future trends to watch for include potential shifts towards premiumization or increased competition from other spirits categories. Monitoring consumer behavior and macroeconomic factors will be crucial in predicting potential recoveries or further declines in this market.
