The Brandy and Cognac market in the UK is forecasted to experience a continuous decline in value per capita from 2024 to 2028. Starting at €1.9 in 2024, it is expected to decrease steadily each year, reflecting a diminishing consumer expenditure on these spirits. In 2023, the value per capita stood at €1.94, indicating a persistent downward trend with a CAGR of about -1.73% annually over the five-year forecast period.

Future trends to watch for include:

Shifts in consumer preferences towards alternative spirits and premiumization.
Potential impacts of economic factors and inflation on consumer purchasing power.
Innovations in the Brandy and Cognac products to attract different demographics.