The price per kilogram of toffees, caramels, and similar sweets in Latvia showed fluctuations from 2009 to 2019, with notable peaks in 2011 and 2012, reaching values above 3.3 euros. A substantial decrease was observed in 2014 and 2015, with prices hitting a low of 2.37 euros. By 2019, the price leveled to 2.6 euros. Over the last two years, from 2018 to 2019, there was a decline of approximately 16.92%, indicative of potential market correction or cost-reducing factors. The compound annual growth rate (CAGR) over the past five years was negative, reflecting an overall decreasing trend.

Future trends to watch for include:

Potential recovery in prices as economic conditions stabilize post-2023.
Changing consumer preferences towards health-conscious and premium sweets impacting pricing strategies.
Impact of supply chain improvements and cost efficiencies on price stabilization.