The perfumed bath salts and bath preparations market in Kazakhstan has seen a consistent decline from a value of $0.63 per capita in 2013 to $0.22 in 2023. The market decreased considerably from 0.28 in 2020 to 0.22 in 2023, reflecting a decline of about 6.3% annually on average over the past five years. From 2022 to 2023, the year-on-year decrease was approximately 8.3%. The continuous downward trend highlights diminishing consumer interest or purchasing power in this category.
Future trends to watch for include the potential impact of economic recovery on consumer spending and shifts towards natural or other innovative bath products. Market players should monitor consumer preferences and consider strategy adaptations to revitalize interest and capture emerging trends such as sustainability and wellness-focused products.
