The forecast for Japan's import of printed or illustrated postcards and greeting cards from 2024 to 2028 shows a consistent decline. Starting at 16.386 million USD in 2024, the value decreases annually by around 0.9%, reaching 15.814 million USD by 2028. This downward trend indicates a steady decline in demand or market saturation.

Future trends to watch for include:

The impact of digital communication alternatives on traditional card markets.
Potential shifts due to sustainability trends affecting production and demand.
The influence of cultural shifts and customized or artisanal card preferences among consumers.