In 2023, the percentage of individuals in Bretagne purchasing travel and holiday accommodations online stood at a certain rate. The forecast for 2024 indicates an increase to 49.54%. Year-on-year growth continues with an increase to 52.29% by 2028, signifying a steady rise in online purchasing behavior. Over these years, average annual growth reflects a consistent positive trend. From 2023 to 2028, the region shows a compounded annual growth rate (CAGR) of approximately [CAGR value needed].
Future trends to watch for include potential acceleration in online bookings due to increasing digital literacy and improved internet accessibility, as well as changes in consumer preferences towards more sustainable travel options leveraging digital platforms.
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