In 2023, the proportion of individuals in Germany purchasing travel and holiday accommodations online who used the internet within the last year stood below 47.88%. From 2024 onward, this figure is forecasted to increase, reaching 50.65% by 2028. Year-on-year growth from 2024 to 2025 is modest, with an increase of approximately 1.5%. From 2025 to 2026 and 2026 to 2027, similar slight increments are observed, indicative of steady growth. The Compound Annual Growth Rate (CAGR) over this five-year period is approximately 1.4%.
Future trends to watch for include:
- The impact of technological advancements in digital platforms enhancing consumer experience.
- Changes in consumer behavior post-pandemic influencing travel trends.
- Increasing interest in sustainable travel affecting platform choices.
- The evolving regulatory landscape regarding online transactions and data privacy in Germany.
