European labour costs in the advertising and market research sector revealed significant disparity among countries in 2024. Germany leads with €32.41 million, followed by France (€25.5 million) and Spain (€12.35 million). Italy and the Netherlands also report noteworthy figures at €8.25 million and €7.6 million respectively. Emerging markets like Estonia and Slovakia show modest yet positive growth, with values of €0.28 million and €0.99 million. Year-on-year variation saw Germany and Italy increase by 2.52% and 2.44% respectively, while Ireland experienced a notable rise of 5.08%. Over the last five years, market consolidation and digital transformation have driven growth, averaging a steady CAGR.
Future trends to watch include the ongoing digital shift, influencing labour costs, as companies increasingly invest in advanced analytics and automation. Additionally, the rise of remote work and talent globalization is expected to further impact labour cost structures across Europe.
Top countries in Labour Costs in Advertising and Market Research Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 32.41 | 2023 | +2.79% | +2.52% | View data |
| 2 | 2 France | 25.5 | 2023 | +1.29% | +1.19% | View data |
| 3 | 3 Spain | 12.35 | 2023 | +1.44% | +1.11% | View data |
| 4 | 4 Italy | 8.25 | 2023 | +2.21% | +2.44% | View data |
| 5 | 5 Netherlands | 7.6 | 2023 | +1.44% | +1.27% | View data |
| 6 | 6 Belgium | 3.68 | 2023 | +1.54% | +2.12% | View data |
| 7 | 7 Austria | 3.09 | 2023 | +2.12% | +2.09% | View data |
| 8 | 8 Ireland | 2.34 | 2023 | +3.81% | +5.08% | View data |
| 9 | 9 Finland | 1.76 | 2023 | +1.36% | +1.4% | View data |
| 10 | 10 Slovakia | 0.99 | 2023 | +2.59% | +2.92% | View data |
