In 2023, the turnover in the Advertising and Market Research sector in Switzerland stood at 3.85 Billion Swiss Francs. In 2024, the forecasted turnover is 3.72 Billion Swiss Francs, indicating a year-on-year decrease of approximately 3.38%. The downward trend continues, with decreases of 3.49% in 2025, 3.34% in 2026, 3.16% in 2027, and 3.59% in 2028. Over the five-year period from 2023 to 2028, the Compound Annual Growth Rate (CAGR) suggests an average yearly decline of about 3.39%.
Future trends to watch for:
• Increased digitalization and the rise of programmatic advertising.
• Growing importance of data analytics and consumer insights.
• Shifts towards sustainable and socially responsible marketing practices.
• Potential impact of economic fluctuations and regulatory changes on sector performance.
