The market for non-silk shawls, scarves, mufflers, mantillas, and veils in Greece has experienced a decline from 2013 to 2023, decreasing from 3.6189 million to 2.7857 million units. Recent years have shown a consistent downward trend, with a faster decline noticed, notably in 2021, with a year-on-year decrease of 10.19%, and a subsequent slowdown but steady loss into 2023. The five-year compound annual growth rate stands at -4.17%, indicating a persistent shrinking market.
Future trends to watch include shifts in consumer preferences towards sustainable materials, which might rebalance this market, and external economic factors that could impact consumer spending power and fashion industry trends in Greece.
