The output of sports activities, amusement, and recreation activities in Finland has shown notable growth over the past decade, standing at €3.38 billion in 2023. From 2013 to 2023, the sector experienced an average annual growth rate of approximately 4.3%. However, the COVID-19 pandemic caused a significant dip in 2020, with a 10% decrease compared to the previous year. Nonetheless, recovery has been steady, and the output grew by 2.83% from 2022 to 2023.
Over the next five years, the sector is forecasted to continue growing at an average annual rate of 2%, reaching €3.84 billion by 2028. This indicates a cumulative growth of 10.41% over the forecast period.
Future trends to watch for include:
- Increased investment in digital and virtual activities driven by changing consumer preferences.
- Greater emphasis on sustainable and eco-friendly recreational activities.
- Expansion of offerings in wellness and outdoor adventure sectors
- Impact of demographic changes on the types of activities preferred by different age groups.
