The value-added of sports activities, amusement, and recreation activities in Sweden has shown a generally upward trend from 2013 to 2023, reaching 32.69 billion SEK in 2023. Notably, there was a significant dip in 2020 due to the pandemic, but the sector rebounded strongly in the following years. The year-on-year growth rate varied significantly, with a sharp decline in 2020 followed by double-digit recovery in 2021 and moderate growth thereafter. The compound annual growth rate (CAGR) over the last five years stands at 3.48%.

Future trends to watch for:

An expected steady growth with a forecasted 5-year CAGR of 2.54%.
Potential impacts of technological innovations and digital transformation on the sports and recreation sector.
Shifts in consumer behavior and preferences towards more health and wellness-oriented activities.
Influence of global events and economic conditions on disposable income and spending in the sector.