Forecast: Poultry Meat Demand in Malaysia

Between 2014 and 2023, poultry meat demand in Malaysia showed modest fluctuations, starting from 1.51 million metric tons in 2014 to 1.54 million metric tons in 2023, marking a 0.13% increase year-on-year and a CAGR of 0.065%. Significant variations include a 2.59% rise in 2015 and a 4.88% decline in 2020.

From 2024 to 2028, demand is anticipated to plateau, maintaining a steady value of 1.55 million metric tons by 2028. The forecasted future CAGR is 0.1%, with an overall growth rate over five years at 0.51%.

Future trends to watch for:

• Impact of economic recovery post-COVID-19 on meat consumption.
• Changes in consumer preferences towards alternative protein sources.
• Government policies affecting poultry production and import regulations.