The Italian toffees, caramels, and similar sweets market is projected to grow steadily from 2024 to 2028, with an average annual increase in volume. In 2023, the market volume stood at 38.8 million kilograms. The year-on-year growth rates are anticipated to show a gradual increase, reaching a compound annual growth rate (CAGR) of approximately 0.64% by 2028.
Future trends to monitor:
- Increasing consumer preference for healthier sweet alternatives that may impact traditional sweets demand.
- Potential innovations in packaging and marketing strategies targeting younger demographics.
- Impact of economic factors on consumer spending in the confectionery sector.