The margarine and low-fat spreads market in Italy has seen fluctuating volume trends over the past decade, with a peak in 2014 at 128.21 million kilograms and a notable decline from 2019 onwards. In 2023, the market stood at 107.24 million kilograms. Year-on-year variations indicate a mixed trend with significant declines between 2016 to 2021, but a slight increase in 2022 followed by another decrease in 2023. The average annual growth rate (CAGR) over the last five years leading to 2023 was -1.65%, reflecting a steady decline.
Forecasts from 2024 to 2028 suggest a continued decrease in market volume, with a forecasted 5-year CAGR of -1.27%, reaching 99.003 million kilograms by 2028. This indicates an overall contraction of 6.21% over the five-year period.
Future trends to watch for include shifts in consumer preferences towards healthier and more natural alternatives, potential innovations in product formulations, and the impact of health awareness campaigns. Additionally, economic factors and pricing strategies may influence consumption patterns in this market.
