The production value in the Market Research and Public Opinion Polling sector in Turkey has shown consistent growth from 2013 to 2023, reaching 1,720 million New Turkish Liras in 2023. This reflects steady annual increases, albeit with some variance year on year. Notably, the sector witnessed significant growth spurts between 2013 (16.39%) and 2014 (20.38%), with a slight dip in 2015. Recent years show more moderate growth, with variations of 8.1% in 2022 and 7.43% in 2023.
The Compound Annual Growth Rate (CAGR) from 2018 to 2023 is 9.63%, indicative of a robust upward trend over the years. Looking ahead, the sector is forecasted to grow at an average annual rate (CAGR) of 4.58% over the next five years, reaching a production value of 2,300 million New Turkish Liras by 2028. This implies a total forecasted growth rate of 25.11% over the period from 2024 to 2028.
Future trends to watch for include increasing digital transformation, the integration of AI and big data analytics, and an expanding focus on consumer behavior insights driven by heightened competition within various industries. The sector may see further consolidation as companies invest in advanced methodologies and technology to gain competitive advantage.
