The health and personal care stores’ e-commerce share of retail sales in Canada is witnessing a steady increase. In 2023, the e-commerce share was approximately 8.7%. From 2024 onwards, a solid year-on-year growth is forecasted, reaching 12.4% by 2028. The average annual growth rate over these years is significant, showcasing a consistent upward trend.
Future trends to watch for include the integration of advanced technologies such as AI and machine learning in e-commerce platforms, enhancing customer experience and personalizing the shopping journey. Additionally, sustainability practices in packaging and delivery could shape consumer preferences and influence e-commerce growth.
