The sold production of perfumes in Italy showed substantial fluctuations between 2013 and 2023, with notable peaks and troughs. Starting at 123.66 million euros in 2013, the market saw considerable growth in 2014 (38.06% YoY) before experiencing a sharp decline in 2016 (-68.74% YoY). This period was marked by high variability, with a significant drop in 2019, followed by a recovery phase in 2020 (75.38% YoY). The market regained stability with a modest 0.62% YoY increase in 2023, standing at 74.033 million euros.
Forecasts from 2024 to 2028 suggest a slow but steady growth trajectory for the Italian perfume market, with an anticipated average annual growth rate (CAGR) of 0.47%. This reflects a more stabilized market condition compared to historical fluctuations.
- 2013-2015: Initial growth followed by a decline
- 2016: Significant downturn
- 2017-2020: Recovery with notable fluctuations
- 2021-2023: Stabilization phase
- 2024-2028: Steady, moderate growth
Future trends to watch include potential impacts from global economic conditions, shifts in consumer preferences towards eco-friendly and sustainable products, and technological advancements in fragrance development.
