The sports goods turnover in Italy has shown fluctuations over the years. Starting in 2013 at €1.17 billion, it peaked and dipped several times but managed to reach €1.61 billion in 2023. From 2019's turnover of €1.51 billion, the market faced slight declines in the subsequent years, reaching €1.45 billion in 2020. However, it rebounded to €1.56 billion in 2021 and continued minor growth to €1.61 billion by 2023. This shows a moderate increase in recent years with a 1.57% year-on-year variation in 2023, and an average annual growth rate of 0.94% over the last five years.
Looking forward, future trends to watch for include technological advancements in sports equipment and increasing consumer interest in health and fitness. The market is expected to grow steadily, reaching an estimated €1.73 billion by 2028, with an average annual growth rate of 1.15% over the next five years. Keeping an eye on the economic recovery post-pandemic and its impact on consumer spending will be crucial in forecasting more precise trends.
