In 2023, Italy led Europe in the number of tourist accommodations with 228,850 establishments. Growth trends reveal notable increases in Romania and Slovenia, marked by year-on-year increments of 8.5% and 9.89%, respectively. Conversely, Switzerland, Greece, and Ireland experienced declines, with rates of -3.44%, -4.4%, and -6.24%. Germany and France also faced slight downturns, whereas Austria and Portugal saw modest gains. Malta observed substantial growth at 9.16%, a potential hotspot for future expansion. Lithuania and Bulgaria also recorded healthy growth rates, signaling positive trajectories.
Future trends in European tourist accommodations are expected to be influenced by:
- Continued growth in emerging tourist destinations like Slovenia and Romania.
- Rebounding in countries with current declines such as Greece and Switzerland, driven by strategic initiatives to revitalize tourism.
- Potential impacts of global economic shifts on established markets like Germany and France.
- The digital transformation of tourism services, challenging traditional accommodation structures.
- Environmental sustainability becoming a key factor influencing accommodation development and demand.
Top countries in Number of Tourist Accommodations Establishments by Country
| # | 10 Countries | Units (Establishments) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 228,850 | 2023 | +1.87% | +1.15% | View data |
| 2 | 2 Croatia | 115,050 | 2023 | +4.13% | +1.23% | View data |
| 3 | 3 Spain | 54,910 | 2023 | -2.25% | +1.32% | View data |
| 4 | 4 Germany | 48,810 | 2023 | +0.14% | -0.49% | View data |
| 5 | 5 Switzerland | 32,790 | 2023 | -5.56% | -3.44% | View data |
| 6 | 6 Greece | 30,280 | 2023 | +0.18% | -4.4% | View data |
| 7 | 7 France | 29,380 | 2023 | +1.88% | -0.19% | View data |
| 8 | 8 Austria | 24,400 | 2023 | +1.75% | +2.57% | View data |
| 9 | 9 Romania | 11,610 | 2023 | +5.03% | +8.5% | View data |
| 10 | 10 Czech Republic | 10,890 | 2023 | +2.27% | +2.94% | View data |
