In 2023, Japan's alcoholic beverages market had a volume consumption of 39.52 kilograms per capita. The forecast from 2024 to 2028 shows a slight year-on-year decline in per capita consumption, with the value decreasing from 39.44 kilograms in 2024 to 39.12 kilograms in 2028. This decline reflects a steady negative Compound Annual Growth Rate (CAGR) over the five-year forecast period.
Future trends to watch include:
- The impact of health consciousness and lifestyle changes on consumption patterns.
- An increasing preference for low or non-alcoholic beverages.
- Potential shifts in consumer demographics, particularly among younger populations.
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