The forecast for individuals in Basse-Normandie who last purchased online in the previous three months indicates a gradual increase from 2024 to 2028, starting at 58.73% in 2024 and reaching 60.1% by 2028. This data shows a consistent upward trend, with year-on-year increases becoming progressively smaller, suggesting market saturation. Unfortunately, the percentage for 2023 is not provided, so year-on-year variations cannot be specifically calculated. However, overall projections suggest a stable and moderate annual growth rate. The compounded annual growth rate (CAGR) from 2024 to 2028 appears modest, reflecting gradual acceptance and normalization of online shopping.
Future trends to watch for include technological advancements in e-commerce infrastructure, improved internet connectivity, and evolving consumer preferences that could further accelerate online purchase rates. Additionally, strategic partnerships between local retailers and digital platforms could significantly influence future online purchasing behaviors in Basse-Normandie.
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