By 2023, the percentage of individuals in Northeast Italy who had purchased online in the past 12 months reached 59.8%. Starting in 2024, forecasts show a steady annual increase, moving from 63.03% to 76.11% by 2028. Year-on-year growth exhibits a consistent rise, averaging around 5% annually from 2024 to 2028. This indicates a robust upward trend in e-commerce engagement among individuals.
Future trends to watch for:
- Continued digital transformation and increased internet penetration influencing online purchasing behavior.
- Enhancements in online shopping experiences and logistic improvements potentially accelerating growth.
- Increasing focus on mobile commerce and sustainability in consumer preferences.
Latest reports
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France E-Commerce Market Report- Q1 2025
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