The sold production of perfumes and toilet preparations in Germany showed variability over the past decade. Between 2013 and 2017, there was consistent growth, achieving a peak in 2017 with a significant 5.66% increase year-on-year. However, in 2018, a substantial decline of 5.54% interrupted this growth trend, followed by minor fluctuations until 2020 when production saw a notable drop of 6.32%. The market began recovering in 2022 with a 5.99% increase, reaching €5.265 billion in 2023.
Looking ahead, the forecasted annual growth rate (CAGR) from 2024 to 2028 is moderate at 0.47%, predicting more stable yet modest growth in the sector. By 2028, the value is expected to be €5.4218 billion, reflecting an overall growth rate of 2.36% over five years.
Future trends to watch for:
- Increased demand for sustainable and eco-friendly products which could drive innovation and market expansion.
- The impact of digital transformation and e-commerce on distribution channels and consumer purchasing behavior.
- Economic factors such as inflation or shifts in disposable income that may affect consumer spending habits in the beauty and personal care sector.
