The value added of beverages in Italy has shown a steady increase from 2013 to 2023. In 2013, the market stood at 3.58 billion Euros, and by 2023, it reached 5.22 billion Euros. Year-on-year variations highlight periods of strong growth, notably in 2015 with an increase of 11.63%, and a more recent decline in 2020 by -4.04%, mainly due to the COVID-19 pandemic. Over the last five years, the Compound Annual Growth Rate (CAGR) stands at 2.37%, indicating a consistent upward trend.
Going forward from 2024 to 2028, forecasts predict the market will continue to grow, albeit at a slower CAGR of 1.4%, reaching 5.7 billion Euros by 2028. The forecasted five-year growth rate is 7.21%.
Future trends to watch for include:
- Adoption of healthier and functional beverages, aligning with global health trends.
- Sustainability initiatives impacting production processes and packaging.
- Technological advancements in beverage production and supply chain efficiency.
- The impact of regulatory changes and economic conditions on consumer behavior and market dynamics.
