Between 2013 and 2023, the Television Programming and Broadcasting Activities sector in Italy witnessed a declining trend, with the value decreasing from 9.32 billion Euros in 2013 to 5.61 billion Euros in 2023. This represents a significant contraction in the market. The year-on-year variation in the last two years were -5.07% in 2022 and -5.29% in 2023. The CAGR over the past five years was -8.47%.
From 2024 onwards, forecasts suggest a continued decline in sector value, with the projected CAGR for the next five years at -5.05%, resulting in an overall decrease of about 22.83% over this period. By 2028, the market value is expected to reduce further to 4.09 billion Euros.
Future trends to watch for include potential shifts towards digitalization, changes in consumer viewing habits, increased competition from streaming platforms, and possible effects of regulatory changes within the broadcasting industry.
