As of the forecast for 2024 onwards, the percentage of individuals in South Italy having purchased online in the last three months is expected to rise from 39% in 2024 to 47.63% in 2028. This reflects a continuous growth trend. The year-on-year increase shows a steady uptick, with approximately a 2-point rise annually. This trend indicates a healthy forecasted average CAGR over the five years, highlighting an increasing preference for online shopping among internet users in the region.
Future trends to watch for include potential influences such as the expansion of e-commerce platforms, improvements in internet accessibility, and the impact of emerging technology like AI on personalized shopping experiences that could further drive online purchasing habits in South Italy.
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