The Lebanese soap market, excluding solid soap, has shown a steady increase in per capita value from 2013 to 2023, growing from $1.37 to $1.59. In the last two years, the value increased from $1.58 in 2021 to $1.59 in 2023. The five-year compound annual growth rate (CAGR) shows modest growth. The market experienced slight fluctuations, notably decreasing in 2020, but resumed growth thereafter, reaching its peak in 2023.
Future trends to watch for include:
- Rising consumer awareness towards liquid soaps for hygiene purposes.
- Potential impact of economic instability on consumer purchasing power.
- The growing influence of eco-friendly and natural product preferences.
