The market size value per capita for soap (except solid soap) in Uganda showed a consistent decline over the period from 2013 to 2023, starting at $0.61 in 2013 and reaching $0.40 in 2023. In recent years, the decreases continued, albeit at a slower pace. Specifically, from 2022 to 2023, the year-on-year decline was noted at approximately 2.44%. Over the last five years, the compound annual growth rate (CAGR) fell by an average of 0.50% annually, reflecting an ongoing downward trend.

Future trends to watch for:

Economic recovery post-pandemic potentially improving consumer purchasing power.
Innovations in liquid soap formulations and eco-friendly packaging could stimulate demand.
Increased awareness and promotion of hygiene standards potentially influencing market growth.