Analysis of Ornamental Plants and Flowers Production in Italy shows a fluctuating trend from 2013 to 2023, with the production standing at €1.44 billion in 2023. Over the decade, the market experienced periods of decline, particularly between 2013 and 2016. Subsequent years saw some recovery with notable increases in production values in 2019 and 2022, which registered the highest year-on-year growth rates of 8.9% and 11.45% respectively.
Recent years (2021-2023) have shown positive growth despite a slight dip in 2023. The compound annual growth rate (CAGR) for the last five years stood at 4.36%, indicating steady growth. Future forecasts predict continued growth, with a projected CAGR of 1.53% from 2024 to 2028, and an expected market value of €1.59 billion by 2028.
Trends to watch for the future include:
- A potential increase in demand for sustainable and eco-friendly ornamental plants.
- Technological advancements in plant cultivation and production methods.
- Shifts in consumer preferences towards unique or exotic plant types.
