In 2023, the turnover per employee in the publishing of directories and mailing lists in Germany was higher than in 2024. The forecasted data indicates a consistent decline from 2024 to 2028, with a notable drop each year. Key year-on-year percentage declines are likely to be consistent, reflecting an industry facing challenges such as digital disruption and changing consumer preferences. The compound annual growth rate (CAGR) over five years highlights an ongoing contraction in the industry.

Future trends to watch:

Increasing digitalization may create both challenges and opportunities for adaptation in the industry.
Consumer behavior shifts towards online directories could impact traditional business models.
The potential integration of AI and machine learning in customer targeting and data management solutions.