From 2013 to 2023, the market size volume per capita for shawls, scarves, mufflers, mantillas, veils, and similar products in Finland not made from silk or silk waste shows a decreasing trend. The volume stood at 0.3 units per capita in 2023, experiencing a contraction with a compound annual growth rate (CAGR) of approximately -2.85% over the past five years. Year-on-year variances indicate a decline of 3.23% from 2022 to 2023 and 3.13% from 2021 to 2022. The early 2010s showed more robust volume consumption, which continually decreased over the past decade.
Future trends to observe include potential market stabilization or further decline dependent on consumer preferences and economic factors. Sustainability and the shift towards digital fashion experiences might influence consumer behavior in this segment. Monitoring these drivers will be essential for capturing emerging opportunities or anticipating further declines.
