In 2023, the percentage of individuals purchasing travel and holiday accommodations online in Lombardy was a noteworthy figure. However, starting from 2024, forecasted data show a consistent year-on-year decline from 38.1% in 2024 to 34.39% in 2028. This decrease indicates a negative Compound Annual Growth Rate (CAGR) over this forecast period.
Future trends to watch for include:
- The impact of emerging competitors or alternative travel platforms disrupting traditional online bookings.
- Potential economic or social factors influencing consumer behavior and preferences towards offline travel purchases or different types of accommodations.
- Technological advancements and their adoption rates that might reverse the downward trend by enhancing the online booking experience.
