The percentage of individuals purchasing travel and holiday accommodations online in France is projected to increase steadily from 47.28% in 2024 to 51.90% in 2028. With an anticipated 1.19% year-on-year growth from 2024 to 2025, followed by 1.16% to 1.15% in subsequent years, the sector shows a consistent upward trend. Compared to a reported 46% in 2023, the compounded annual growth rate (CAGR) over the forecast period averages around 1.85% annually.

Future trends to watch for: